1）Endeavor: Hard-worker oriented, all workforce strive for higher returns.
2）Simplification: Make complicated things simple, repeat simple things, and do the best.
3）Rules: Abide by rules and make clear distinction between reward and penalty; focus on the issue instead of the person.
4）Concentration: Focus, Professionalize and Concentrate.
5）Result: Success and achievement oriented, only result makes sense.
6）Passion: Passion and confidence make us invincible.
7）Gratitude: Be grateful to those who help you grow.
8 )Saving：Eliminate waste, save money and reduce costs